ECONOMY — June 23, 2026
Etisalat Afghanistan Rebrands as e& Afghanistan
The ceremony at the company headquarters in Kabul on Tuesday was attended by customers, business partners, government officials, media and employees, with the CEO highlighting the e& money platform.
The Ehtebar Desk — originates with Pajhwok — 2 min read
Etisalat Afghanistan has officially rebranded as e& Afghanistan. The rebranding was announced at a ceremony held at the company headquarters in Kabul on Tuesday.
The event drew customers, business partners, government officials, media representatives and employees.
CEO Abdullah Al Jaziri said during the ceremony that the rebranding reflects a commitment to innovative digital services and technology to empower Afghans. The company highlighted recent innovations like the e& money platform, a mobile financial platform for digital payments.
Chief Commercial Officer Abdullah Kabir stated that the rebrand shows long-term commitment to investment and innovation in Afghanistan. The rebranding aligns with the global transformation of the e& Group headquartered in the UAE.
Read the original reporting at Pajhwok →
Reliability assessment
Single source provides direct, on-record attribution from named company executives (CEO Abdullah Al Jaziri, CCO Abdullah Kabir) with concrete details including event location, date and specific initiatives
The source language reads straight.
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Pajhwok
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Economy — Etisalat Afghanistan, e& Afghanistan, e& Group, Abdullah Al Jaziri, telecommunications
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